It is now time to bring on the buyers. While I will be doing most of the marketing, it is a good idea to know all the avenues to be used. Today's technology offers many new ways of marketing to give your home exposure to more potential buyers than ever. To better maximize your potential for success, it is important to market to three tiers-brokers, neighbors and buyers. To effectively target all three tiers aggressively, the following resources may be utilized: open houses, flyers, newspaper, magazine, e-mail, and the Internet. But since all REALTORS® have access to buyers, they will be especially incorporated into a plan through the local multiple listing service. When we sit down, we'll cover other ways of targeting agents that specialize in your price range and area.